Health Signalling – what is it and why do we do it?
Matthew Wai We are witnessing an increasing rate of health-focused content on social media. This is an increasing trend, referred to as ‘health signalling.’ The premise of the trend is people promoting their health values and lifestyle while in the process, often demeaning those who are not performing to the same expectation level. Health signalling can be a showcase or promotion of wellness-related attitudes primarily via social media. Whether it be posting about your morning green juice, the number of kilometres you have run, a step count, waking up in the early hours of the morning to meditate or...
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